***Please note that Integromat evolved into Make in February 2022. All content for Integromat is also valid for Make.***
If you are in B2B marketing, you’ve probably tried running paid LinkedIn campaigns generating leads via the native LinkedIn forms. While the campaign setup is relatively easy, getting the leads out of LinkedIn can be a bit clumsy – with no integrations in place, you have to download the leads manually in a CSV file. This article will show you how to automate this tedious process so the leads are automatically pushed to you with no required coding skills.
Integromat
We’ll be using Integromat to solve the problem. If you have no clue with Integromat is, then you can imagine it as Zapier on steroids. I’ve written a long comparison of the 2 services which you can read here.
Integromat can be a bit scary for newcomers but don’t get discouraged. After you get into it, you’ll feel like a programming superhero despite the fact you have no programming skills. Integromat lets you run simple automations just with 2 modules (get data from system A and pass it to system B) and at the same time, it lets you build complex automations, one could say “programs”. Check out for example this case study to see what’s possible to build.
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Integromat Templates for LinkedIn
To make onboarding easy, Integromat team has built several templates around Linked Lead Generation Ads to help you get going quickly. You can simply choose whichever template(s) you like and their setup wizard will take you through the configuration process. It usually takes less than 5 minutes per template. Basically, you enter your credentials to connect to all the needed services, adjust a few variables and then you are good to go.
Save LinkedIn Leads to Pipedrive
This template will help you save LinkedIn leads to Pipedrive. The template gets the leads in real-time, creates new person in Pipedrive, then assigns a new deal to the person with lead info from LinkedIn.
Save LinkedIn Lead to Zoho CRM
This is a similar template as above but the target system is Zoho CRM.
Save LinkedIn Leads to HubSpot CRM
Again, similar as above but the target system is HubSpot CRM. As a bonus, a Slack message announcing a new lead will be sent at the very end.
Save LinkedIn Leads to MailChimp as New Subscribers
A slightly different nature for this one – new LinkedIn leads will be saved as new subscribers in MailChimp.
Save LinkedIn Leads to ActiveCampaign as New Contacts
This template is similar as the previous one, it’s only swapping MailChimp for ActiveCampaign.
Send LinkedIn Leads via Gmail
When it comes to Gmail, you have a couple options. You can for example send an email every time there is a new lead on LinkedIn with this template:
Then there is also a slightly more sophisticated template which periodically retrieves LinkedIn leads collected in the last X days and then sends them via email:
Conclusion
As you can see, you don’t really have to know anything about Integromat and yet you can still get going quite quickly with the existing templates. While this article is specifically about LinkedIn templates, there are thousands other templates available for more than 900 online services. Just play around here.
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