Many of us run 2 types of search campaigns – campaigns containing exact keywords and campaigns containing broad keywords. It’s usually a good idea to add your keywords from your exact campaign as negative keywords into the related broad campaign. If you frequently add new keywords into your exact match campaign, the process of updating […]
How to Upload Customers from Google Sheets to Facebook Custom Audiences?
Pushing your existing customer contact details such as email and phone number may be a crucial part of your prospecting (for lookalikes) and remarketing strategy. As always, this can be done manually by uploading CSV files to Facebook from time to time or you can automate the whole process. In my sample exercise, I assume […]
Supermetrics: Which Product Is Right for You?
In today’s article, we’ll look at Supermetrics product portfolio. I will try to answer the basic question – which of the products is right for you? I still remember days when there was just Supermetrics for Google Sheets. Well, those days are gone and the product portfolio has grown quite a bit. The current list […]
Sneaky Google Ads Tricks to Put Money from Your Pocket into Google’s Pocket
Times are changing. PPC professionals are becoming just executioners of Google’s will. And it will get worse. This article covers sneaky Google Ads tactics which try to maximize your ad spend (and sometimes your true performance). I’ll try to maintain this accurate and every time I find something problematic, I will add it to my […]
Supermetrics for Excel: Quick Start Guide
Supermetrics for Excel is one of the last products from Supermetrics which I had not interviewed. In today’s article, I will walk you through its setup process, the good, and the bad of the DESKTOP version of the product. So please by seated and let’s start. Why Would You Even Want to Use Supermetrics for […]
Webhooks & Integromat: Gateway to Online Automation for Dummies
If you are looking to pass data from one online system to another, one of the options you may have is to use webhooks. Modern applications (such as Slack for example) with modern APIs support sending data out of/into the system via webhooks. The beauty of the webhooks is the fact that even a non-programmer […]
How to Get CallRail Data to Google Sheets
Everyone running lead generating campaigns will sooner or later come to the point where calls need to be tracked and reported on. One of the widely used call tracking solutions is CallRail. The problem with CallRail is that it does not directly allow you to export its call data to Google Sheets so users need […]
Shared Negative Keywords Manager in Google Sheets
A new script is out! Managing shared negative keyword lists is still a clunky experience in Google Ads. Today, I’m releasing a new script which will ease some of your pains. These are the problems the script is solving: You can fit all negative keywords lists onto one screen (=one sheet in Google Sheets). You […]
Simple 404 Checker in Google Sheets with Scheduler
Checking for broken links is one of the boring tasks every digital marketer should do on a regular basis so his/her budget is not wasted on people landing to broken pages. The common question I’ve been getting is: “How can we check for broken links in Google Sheets on regular basis?” Well, today, I’m releasing […]
Bad Placement Cleaner – Google Ads Mega Script
One thing where Google Ads excel is taking away your money by driving shitty traffic through its Display Network. What’s more Google makes it increasingly difficult to get rid of this garbage. This new script will help you minimize bad placements in Google Display Network and will save you tons of your marketing dollars especially […]