How to Quickly Negate Exact Keywords in Broad Campaigns? With a Script!

Many of us run 2 types of search campaigns – campaigns containing exact keywords and campaigns containing broad keywords. It’s usually a good idea to add your keywords from your exact campaign as negative keywords into the related broad campaign. If you frequently add new keywords into your exact match campaign, the process of updating […]

Sneaky Google Ads Tricks to Put Money from Your Pocket into Google’s Pocket

Times are changing. PPC professionals are becoming just executioners of Google’s will. And it will get worse. This article covers sneaky Google Ads tactics which try to maximize your ad spend (and sometimes your true performance).  I’ll try to maintain this accurate and every time I find something problematic, I will add it to my […]