Times are changing. PPC professionals are becoming just executioners of Google’s will. And it will get worse. This article covers sneaky Google Ads tactics which try to maximize your ad spend (and sometimes your true performance). I’ll try to maintain this accurate and every time I find something problematic, I will add it to my […]
Supermetrics for Excel: Quick Start Guide
Supermetrics for Excel is one of the last products from Supermetrics which I had not interviewed. In today’s article, I will walk you through its setup process, the good, and the bad of the DESKTOP version of the product. So please by seated and let’s start. Why Would You Even Want to Use Supermetrics for […]
Webhooks & Integromat: Gateway to Online Automation for Dummies
If you are looking to pass data from one online system to another, one of the options you may have is to use webhooks. Modern applications (such as Slack for example) with modern APIs support sending data out of/into the system via webhooks. The beauty of the webhooks is the fact that even a non-programmer […]
How to Get CallRail Data to Google Sheets
Everyone running lead generating campaigns will sooner or later come to the point where calls need to be tracked and reported on. One of the widely used call tracking solutions is CallRail. The problem with CallRail is that it does not directly allow you to export its call data to Google Sheets so users need […]
Shared Negative Keywords Manager in Google Sheets
A new script is out! Managing shared negative keyword lists is still a clunky experience in Google Ads. Today, I’m releasing a new script which will ease some of your pains. These are the problems the script is solving: You can fit all negative keywords lists onto one screen (=one sheet in Google Sheets). You […]
Simple 404 Checker in Google Sheets with Scheduler
Checking for broken links is one of the boring tasks every digital marketer should do on a regular basis so his/her budget is not wasted on people landing to broken pages. The common question I’ve been getting is: “How can we check for broken links in Google Sheets on regular basis?” Well, today, I’m releasing […]
Bad Placement Cleaner – Google Ads Mega Script
One thing where Google Ads excel is taking away your money by driving shitty traffic through its Display Network. What’s more Google makes it increasingly difficult to get rid of this garbage. This new script will help you minimize bad placements in Google Display Network and will save you tons of your marketing dollars especially […]
Master Switcher Script for Google Ads
A new script is out again! This is an easy but quite powerful one. The script lets you pause (and then activate) all your currently active campaigns by changing a cell value in a Google Sheet. If you frequently need to pause or activate entire account for your client (e. g. due to lead overflow), […]
Below First Page Bid Checker Script for Google Ads
A new script is out! Do you find it difficult to monitor your top keyword bids so you always stay above the first page bid? This new script is here to help you. What does it do? It pulls all keywords with impressions from your account (not MCC level!). It finds the top X keywords. […]
How to Get Google Ads Lead Forms to Google Sheets and Get Notified via Email?
Google has recently released a new extension type called “Lead form extensions”. The new extension allows your customers to submit contact forms directly from the search engine without having to visit your page. This is a great addition to the extension portfolio especially for the service oriented businesses. This article will help you automate processing […]