Commonly Used Excel & Google Sheets Functions in PPC Industry

The attached file in this article lists all the handy functions used in the PPC industry.

The functions are separated into 5 categories:

  • Logic + Text functions
  • Date functions
  • Sum + Count functions
  • LookUp functions
  • Query function

Grab a FREE working copy of the file here:

Drop your comments below if you want to see some other functions which are not described in the doc.

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One thought on “Commonly Used Excel & Google Sheets Functions in PPC Industry

  1. PPC Campaign should be run/control under expert guidance who have good knowledge in this area. Surely the points you have mentioned must be follow for better ROI.

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