Problem A client needed to simplify the management of their massive Google Ads shopping feed. The client is running this setup: They have around 300,000 unique items in their feed. In reality, there are “only” around 12,000 unique physical products spread over 23 different combinations of e-shop domains and countries. The client needs to frequently […]
Month: September 2022
Case Study: Solving Digital Marketing Agency Reporting in 2 Weeks
Problem A client approached me with an evergreen problem: “My agency reporting sucks, can you help?”. Oh, I so had not heard that one before! (Actually I had). This was the client’s situation: Digital marketing agency is servicing around 20 customers. All reporting used to be done in standalone Excel files on client level. First […]
“Bad Leads” Problem Every Lead Gen Marketer Has – Time To Start Using Offline Conversion Uploads
If you are running paid lead generation campaigns in Google Ads (or Facebook Ads or Microsoft Advertising or LinkedIn Ads – make you choice here), you likely see that was majority of leads are just bad on arrival. In the campaigns I’ve seen in 9 years, the number of bad leads does not go below […]