Advanced advertisers and analysts may find themselves in a situation where working with marketing data in Google Sheets or Excel or Google Data Studio is simply not good enough because: They need to do complex transformations of the raw data. They need to enrich the raw data with internal data sources. They need to “own […]
Month: September 2021
How to Get Google Ads Data to Google Data Studio along with Other Data Sources
Okay, this may sound like yet another useless article about getting Google Ads data into Google Data Studio. Most of the marketing community knows that Google itself provides a free Google Data Studio connector for Google Ads which will get you going in minutes. This is the connector: You just select the connector, then select […]
How to Get LinkedIn Ads Data to Google Data Studio
If you are in B2B marketing, you’ve probably tried running LinkedIn Ads campaigns (which are crazy expensive in my experience). Running the campaign is one thing, reporting on the results is another thing. You may want to present your campaign results in Google Data Studio. In this article, I will show you how to get […]
How to Get Microsoft Advertising Data to Google Data Studio
If you are in the PPC space, sooner or later you will run campaigns in Microsoft Advertising (originally “Bing Ads”). And sooner or later, you will need to get the Microsoft Advertising data into Google Data Studio. In this article, I will show you how to do it. The Process To solve our problem, we’ll […]
How to Pull Aggregated and Blended Marketing Data to Google Data Studio
Pulling data from one data source (say Google Ads) into Google Data Studio is a relatively easy process. The trouble is that you usually don’t run campaigns just in one network so you likely need to pull data from multiple data sources to get a consolidated view of your marketing performance. Google Data Studio finally […]